PROJECTS
5P represents talent in various commercial- and ambassador-related activities
5P x DASU
Training Camp
Driver camp at Club La Santa
5P organised and executed the 2023 Driver Camp on behalf of the Danish Automobile Sports Federation.
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A mix of factory drivers and young talent joined the camp.
Alba Academy
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Breaking Barriers in Motorsport
5P is organising and executing Alba Academy, a project where Alba Hurup Larsen is leading the way for girls in motorsports.
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Together with our project partner, Racehall, we aim to inspire thousands of girls
to try karting.
Tom Kristensen as
"Audi Legend"
Ensuring the legacy lives on
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5P represents Tom Kristensen in the negotiation and delivery of his Brand Ambassador role.
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The partnership aims to bring Audi's racing heritage into future innovation and marketing.
Robin Frijns x Palo Alto Networks
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Next-gen cybersecurity in next-gen racing
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5P represented Robin Frijns in the negotiations, scoping, and delivery of the #WeveGotNext ambassador role. Other talent in the series included football player Alexander Trent-Arnold
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Video by Palo Alto Networks
Marco Sørensen x State Drinks
A partnership full of energy
5P represented Marco Sorensen in the negotiation and delivery of the Brand Ambassador role.
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Marco Sorensen is the sole current State Ambassador representing motorsport.
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Dries Vanthoor x HubAuto
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A one-off Le Mans in GTE Pro
5P represented Dries Vanthoor in the one-off Le Mans GTE Pro Race deal with Porsche team Hub Auto.
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Dries took overall GT Pole Position in the customer Porsche entry